Free Tool
Cost of Churn Calculator
See exactly how much revenue customer churn is costing you each year — and what you could save by listening to customers before they leave.
Enter your business metrics
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%
SaaS benchmark: 2–8% monthly. Enter the percentage of customers who cancel each month.
Don’t guess why they’re leaving.
Launch a 60-second exit survey and start understanding the real reasons customers churn — before it’s too late.
Why churn costs more than you think
Lost recurring revenue
Every churned customer represents months or years of future revenue that will never be collected.
Acquisition cost wasted
If it cost $200 to acquire a customer who leaves after one month, that CAC is entirely lost.
Compounding effect
High churn prevents growth. A 5% monthly churn means you lose over 46% of your base each year.
Formula
Annual Cost = (Customers × Churn Rate) × Monthly Value × 12