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CSAT measures the percentage of customers who rate their experience as satisfied or very satisfied (4 or 5 out of 5). It's the simplest and most direct satisfaction metric.
NPS measures long-term loyalty and likelihood to recommend. CSAT measures immediate satisfaction after a specific interaction. Use both for a complete picture.
Most industries target 75–85% CSAT. SaaS averages ~78%, retail ~80%, customer support ~82%. Anything above 90% is world-class.
Formula
CSAT (%) = (Satisfied + Very Satisfied responses) ÷ Total responses × 100