Survey ROI Estimator
Justify the cost of your survey in seconds. See the projected return on investment from acting on better customer data.
Enter your numbers
Your MRR or average monthly revenue.
The revenue uplift you expect from acting on survey insights — e.g. improved retention, upsells, or conversions. Conservative estimates (2–10%) work best.
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How to estimate your improvement rate
Small UX fixes or FAQ updates from survey findings. Very conservative and realistic.
Addressing top churn reasons discovered through exit surveys. Industry average for B2B SaaS.
Surveys reveal a core use case you hadn't prioritised. Significant feature or messaging changes.
Data reveals a new market segment or a critical feature gap. Requires significant execution.
Formula
Annual Gain = Annual Revenue × (Improvement % / 100)ROI = ((Annual Gain − Survey Cost) / Survey Cost) × 100