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Adding and Managing Questions

This guide covers everything you need to know about managing questions on the builder’s Build tab.

Adding Questions

  1. Open your survey in the Builder (the Build tab is selected by default)
  2. Click “Add question” at the bottom of the content list on the left
  3. Select a question type from the picker

Question Type Picker

The picker organizes question types by category:

  • Choice - Multiple choice, Yes/No, Dropdown
  • Text - Short text, Long text
  • Rating - Stars, Numeric scale
  • Date & Time - Date, Time, DateTime pickers
  • Contact - Email, Phone, Number, URL
  • Matrix - Single and multiple select grids
  • Display - Section headers, Plain text

Editing Questions

Everything is edited directly on the survey canvas — what you see is what respondents get.

Question Text

  1. Click the question text on its card
  2. Type your question
  3. Drafts save automatically a couple of seconds after you stop typing

Tips for good questions:

  • Be clear and specific
  • Avoid leading questions
  • Use simple language
  • Keep questions focused on one topic

Answer Options

For choice questions (Multiple Choice, Dropdown):

  • Add an option — click the add-option row on the card and type
  • Edit an option — click its text and type
  • Remove an option — click the X next to it

Matrix Questions

Matrix questions are edited right on the grid:

  • Add or remove rows and columns directly on the card
  • Choose the scale style — Numbers, Stars, Emoji, or Labels — in the settings rail on the right
  • Optionally add an N/A column from the same rail

New matrix questions start with 3 rows and a numeric 1–5 scale.

The Settings Rail

Select any question and its settings appear in the rail on the right:

  • Question type — change the type without re-creating the question
  • Required — respondents must answer before continuing (marked with an asterisk)
  • Type-specific options — rating scale range, text validation (length, format), placeholder text, and more
  • AI follow-up — let AI ask one automatic follow-up about the answer (learn more)

Reordering Questions

Drag questions in the content list on the left:

  1. Click and hold a question in the list
  2. Drag it to the new position
  3. Release to drop

Question numbering updates automatically.

Duplicating and Deleting

Hover over a question card on the canvas:

  • Duplicate — creates a copy below the original, useful for similar questions
  • Delete — removes the question (any logic rules pointing to it are cleaned up automatically)

Warning: Deleting a question removes it permanently. If you’ve already collected responses, those answers will also be deleted.

Card Chips

Question cards show small chips so you can scan your survey’s behavior at a glance:

ChipMeaning
RequiredThe question must be answered
BranchingAnswers here decide where respondents go next (see the Logic tab)
Show/hideThe question is shown or hidden based on earlier answers
AI follow-upAI asks one follow-up about the answer
LockedThe question is live on a published survey — wording can be edited, structure cannot

Best Practices

Question Order

Organize questions logically:

  1. Start with easy, engaging questions
  2. Group related questions together
  3. Use section headers for organization
  4. Put sensitive questions later
  5. End with open-ended feedback

Question Length

Keep surveys concise:

  • Aim for 5-10 questions when possible
  • Longer surveys have lower completion rates
  • Remove questions that aren’t essential

Clear Language

Write effective questions:

  • Use simple, direct language
  • Avoid jargon and acronyms
  • Be specific about what you’re asking
  • Don’t ask two things in one question

What’s Next?